| Wednesday, July 07, 2004 |
 | "You know that big headline - 'The Truth'," I replied. "All you have to do is put 'We lied' in the same size. Then you might be all right."
This was Kenny Dalglish's response to Kelvin MacKensie's inquiry into how the Sun might recuperate its reputation on Merseyside. Today's apology and editorial seems to have made little impact so far. Perhaps it's time to trot out that gigantic headline. Or possibly go back in time and apologise for it les than four years later this time. Or go back further in time and check your facts. Any of those are credible options. I know it is inconsistent to boycott the Sun and not, say, Sky Sports, but sometimes a little moral repugnance is better than none at all.
I do feel sorry for Wayne Rooney, though, if only because he clearly needs to have a word with his PR company. The poor boy must presumably have assumed that he would be safely tucked away in West London or Manchester by now. This smacks of simple incompetence, rather than, say, posing in a Man United shirt while still a West Ham player in order to make it totally impossible to keep you - after all, all Rooney realistically needs to do to leave Everton on reasonably good terms is to make it clear that he wants to leave, but is happy to keep playing until Everton receive an offer they believe is suitable. £40-50m later, he's in blue and Moyes has the resources to strengthen a team that is chronically in need of refurbishment, possibly more than it is in need even of a Wayne Rooney.
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