| Tuesday, October 30, 2001 |
 | Fuck my week-dead hamster - the hold music on Vodafone's customer service is ten-second slices of the Dandy Warhols' Bohemian Like You (and yes, I know that it is the accompaniment to their ads at present, but that doesn't make it good hold music fodder), apparently arranged at random. It's fucked up. Only with repeated listening do you notice that they appear to have cut the lines:
I guess it's fair, if he always pays the rent, and he doesn't get bent about sleeping on the couch while I'm there.
Presumably because the idea of the self-absorbed, vain, boho wanker portrayed in the song negotiating her desire to continue to share a bed with her ex is not entirely in tune with the corporate values of Vodafone.
The fact that they chose a song about self-aggrandising sub-Nathan Barley dickwaxes, precisely the people who shout about the fuckin' amaaazing night they had last night while on the train/bus/library/small family memorial service, as the background to a mobile phone ad is fundamentally inspired. Once again, people who work in advertising revealed as plucky dog-headed boys.
Rather like the decision to use a grunge-rock cover version of the Smiths' How Soon is Now as the theme tune for diabolical sub-Buffy shitstorm Charmed, before realising that literally the only lyrics they could use were:
I am the son and the heir
and
I am human and I need to be loved...just like anybody else does.
The rest being about a kind of genteel English depression at odds with the Billy Corgan lokatmyscarslookatmyscarslookstmyscars bombast required for corporate alternative music.
Genius, I tell you.
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