| Monday, January 29, 2001 |
 | Consider some product P which you desire with an amount D, D causing you to be willing to pay a sum of money M to acquire it. "Advertising" is the activity of some other party such that either:
Your desire for the product increases to E; or
Your desire remains at D, while your perceived value of the product - that is, the amount you would be willing to pay for it - changes to N, where N is greater than M.
Your short skirt, your boots, your thighs. The shelf of your breasts. Your smile as you stepped into the room and I saw your thighs, your breasts, your smile and you, in one convincing campaign and united message, for the first time.
Matt's on the campaign trail, wrestling with "Truth in Advertising" on the UpsideClown
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